HealthShare Award Logo

The HealthShare Award honours the most creative and innovative social web communication within the healthcare sector. Any healthcare-related social media campaign or strategy that can be shared online is welcome to be submitted.


The HealthShare Award period 2017 is now finished - the winners were announced at an exciting award ceremony in Mannheim on 20 June 2017. The HealthShare Award is granted within two categories:

Jury Prize Trophy

Jury Prize

The jury awarded the Jury Prize to their favourite campaigns. The budget of the campaigns was not important. The jury met in April to assess all of the entries and select a shortlist of the best campaigns.

Audience Prize Throphy

Audience Prize

The shortlist was also presented to over 1,000,000 users that make up the DocCheck community. The campaign with the most votes was crowned the winner of the Crowd Cup.


The jury comprises specialists in social media, creative direction and communication.

Barbara Zartl

Yvonne Möller

Susanne Eble

Dr. med. Johannes Wimmer

Burghard Drews

Dr. Frank Antwerpes

  • Barbara Zartl

    Chief Content Manager, Hellomint GmbH

    Barbara is Chief Content Manager at Hellomint GmbH, a digital and consultancy agency in the pharmaceutical and life science sector.

    While finishing her degree in political science at the University of Vienna and the University of Applied Sciences Burgenland, she started to work as a freelance journalist for various online magazines. After a brief excursion to print journalism, Barbara began to focus
    on content marketing.

    In 2016 Barbara joined Hellomint GmbH where she is mainly responsible for the ePharma Insider, an online platform focusing on new trends, innovations and campaigns around the world within
    the field of pharma marketing.

  • Yvonne Möller

    Head of Communications DACH, Shire Deutschland GmbH / Baxalta Deutschland GmbH

    Yvonne is Head of Corporate Communications DACH (Germany, Austria and Switzerland) at Shire and a member of the DACH Leadership team. She graduated from the University of Applied Sciences for Engineering and Economics in Berlin in 2003, majoring in Business Communication. With over 14 years in healthcare communications and a strong focus on Rx PR/Coms, she also established and led the corporate communication departments of Bayer HealthCare AG Asia-Pacific and Goodbaby International.

    During her international career, Yvonne was responsible for the strategic development and implementation of integrated communication and global public relations campaigns (companies and products) incl. several global and local product launches, as well as R&D milestones. She is a member of the association of German professional press spokespeople (BdP) and was a member of the international Diversity & Inclusion team at Bayer.

  • Susanne Eble

    Leitung Gesundheitsmanagement, Berlin-Chemie AG

    Susanne has been leading the health management at BERLIN CHEMIE AG since 2004. In terms of healthcare strategy work, her main areas include the effects of draft law on the healthcare policy framework and the consequent necessary focus of those involved in healthcare.
    On an operative level, she focusses on the demands on forming co-operations and networks in the healthcare sector and the associated, new key qualifications that are required.

    Susanne studied Health Economics (diploma in economics/medicine at applied university) and Healthcare Management (MA), while she is currently completing her PhD at the German Sport University Cologne on a part-time basis.

    She is also a lecturer on a number of university courses and the editor of various books concerning co-operation in healthcare.
    In addition, Suzanne is the deputy chairperson of the federal association Managed Care e.V. (BMC) in Berlin.

  • Dr. med. Johannes Wimmer

    Head of Digital Patient Communication, CVderm, Uniklinikum Hamburg‐Eppendorf

    Johannes is Head of Digital Patient Communication at the German Center for Health Services Research at University Medical Center Hamburg-Eppendorf. He is also the managing director of MedServation, the agency for consulting and communication in the healthcare sector which he founded in 2011.

    He completed his PhD studies at the University of Lübeck in 2009, and over the course of his education and working career he has spent time in various medical institutions around the world, including in the USA, China and Australia and South Africa.

    Johannes frequently offers healthcare advice on his own YouTube channel and on TV, and is a bestselling author of various patient medical education textbooks.

  • Burghard Drews

    Creative Director, antwerpes ag

    Burghard is the Creative Director and Unit Design Manager at antwerpes ag since 2009. While becoming a qualified designer at the University of Wuppertal, Burghard also worked as a graphic designer at Nobbe & Partner.

    In 1997 he joined antwerpes ag as Art Director and after two years was leading the department as Creative Director. Burghard then spent six years as a managing partner at DMKZWO GmbH & Co. KG before returning to antwerpes ag in 2009.

  • Dr. Frank Antwerpes

    CEO, DocCheck AG

    Frank is a doctor, dentist and the CEO of DocCheck AG and antwerpes ag. During his studies he also worked as a freelance copywriter and conceptual designer for advertising agencies and industrial companies.

    Following his approbation in 1990 he founded antwerpes + partner GmbH, which is now DocCheck AG and has been on the stock exchange since 2000.

    Frank is also the CEO of DocCheck’s two subsidiary companies, DocCheck Medical Services and DocCheck Guano AG, which he founded in 1999 and 2013 respectively.


The jury will be assessing the following four aspects in particular:





Shortlist 2017

Winners 2017

Shortlist 2017


Alzheimer’s Research UK

Ausreden können tödlich sein (Excuses can be deadly)

Felix Burda Stiftung

Danke, Apotheke! ('Thank you, pharmacy!')

Mhoch4 GmbH & Co. KG

Force For Good


Down Syndrome Answers

FCB Toronto in conjunction with the Canadian Down Syndrome Society


Alzheimer’s Research UK

Projekt Grenzenlos (Project Unlimited)

Saskia Frietsch and Patrick Pasing

Me and My ED

Christie Begnell

Facebook blog 'Krebscocktail'

Katharina Larissa Erkelenz

Feel it on the First

Nalie Agustin

Don’t Fear the Smear

Marie Keating Foundation

Das hat mir den Arsch gerettet (It saved my rear end)

Rote Hose Darmkrebsvorsorge e.V.


Médecins du Monde

HIV Heroes

Vangardist Media GmbH

The eyes of a child

Association NOEMI

Free Killer Tan

Area 23


DDB Paris/Agence de la Biomedecine

Die Männergrippe

Klosterfrau Healthcare Group


Rethink Breast Cancer

The Depression Veterans

GMP Advertising

Orbis - Don’t look Away

Ogilvy & Mather Hong Kong


Techniker Krankenkasse


Euromelanoma / Burson-Marsteller

Bellas Bettgeschichten

antwerpes ag

Blue Lip Selfie

British Dental Health Foundation

Ditch the Monkey

Dr. Gordon Oogle

ghg australia

Dumb Ways to Die - The Game

McCann Melbourne

Elo Teddy Bear

Hospital Amaral Carvalho

Fachkräftemangel Altenpflege


Gepflegt in die Zukunft

markengold PR GmbH

Kinderseelen sind zerbrechlich

HOKI - Hospiz für Kinder / GREAT

Red Card to Dengue

ZN Consulting

#friskissthlm & The selfie ads

Friskis&Svettis / Volt Reklambyrå

AOK - Schulmeister 2013

AOK-Bundesverband GbR / White Rabbit GmbH

Dr. Johannes

Dr. Johannes GmbH & Co. KG

Durex Loveville 2013

Reckitt Benckiser Group plc / Havas Worldwide Milan

Ein Leben retten 100 Pro Reanimation

Circle Comm GmbH - Agentur für Gesundheitskommunikation




Schtifti Foundation

Love your eyes

Opticians Council of Canada / MyLoudSpeakerAgency

Soziale Berufe kann nicht jeder

Evangelisches Werk für Diakonie und Entwicklung e. V.

TK - Bewegung: Casefilm

Techniker Krankenkasse

The Scar Project



#toilet4all and Trek Game


Das Mobilat-Duo auf Facebook

Stada Arzneimittel AG


nitschmahler&friends / Mucos Pharma GmbH & Co. KG

Es lebe das Leben

mediageno Verlags GmbH /
Transplantationsbetroffene Schleswig-Holstein e.V.

GlückSpender – Cookies for Care

Der frühe Vogel GmbH / Kliniken Essen-Mitte


Mehr Geld für Pflegekräfte

Nils Pawlik

Norberts Bruder

CP/COMPARTNER Agentur für Kommunikation GmbH /
BKK Bundesverband (GbR)

Remifemin-Blog "Die Wechselweiber"

white-x /Schaper & Brümmer GmbH & Co. KG

Social Media Strategie

Techniker Krankenkasse

Thieme liebt Medizinstudenten

Georg Thieme Verlag KG

Turn your city pink

Spirit Link Medical / Siemens Healthcare

Young Lions Gesundheitsparlament

Janssen-Cilag GmbH



Press releases for the HealthShare Award (some in German only)

  • 27-06-2017

    HealthShare Award: Shared attention

    Prizes awarded to international social media campaigns in the healthcare sector

  • 08-02-2017

    Call for campaigns

    The HealthShare Award runs for its fifth year - entry is open until 10 March

  • 15-06-2016

    Health campaigns on the winner’s podium

    HealthShare Award goes to campaigns run by organisations based in Germany, Austria and France

  • 01-12-2015

    Let the campaigns begin

    HealthShare Award 2016: Entries are now being accepted for this year's edition of the award

  • 28-05-2015

    And the HealthShare Award goes to: Ireland and Australia

    The HealthShare Award announces three winners. Besides the Jury Award and the Crowd Cup there is also a "special honour".

  • 20-04-2015

    HealthShare Award: Blood, Sweat and Tears for the Shortlist

    A total of eleven submissions from eight different countries made it on the shortlist for this year’s HealthShare Award.

  • 17-02-2015

    Extended submission deadline for HealthShare Award

    Until 17 March, members of the health sector can still enter their actions, strategies and campaigns from 2014.

  • 26-01-2015

    Follow, Share, Like, Post

    HealthShare Award is to be presented for the third time. Entries are still accepted until 17 February.

  • 17-06-2014

    HealthShare Award: Winners announcement

    A campaign from Italy and a German photography project have won the HealthShare Award.

  • 16-05-2014

    HealthShare Award: Shortlist decided

    The community vote is now open – it’s time to choose from the 13 shortlisted campaigns.

  • 21-02-2014

    Extra time

    The HealthShare Award has extended the submission deadline until 25 March.

  • 23-01-2014

    Give it to me again!

    The HealthShare Award is here for its second year. Entries are accepted until 21 February.

  • 18-03-2013

    Gold-level operation

    Ad-hoc presentation to the worthy winners of this year’s HealthShare Award.

  • 04-10-2012

    HealthShare Award: Call for networkers!

    Entry for the social web communication award has been open since September.

  • 13-09-2012

    HealthShare Award: Share and win!

    Entries for the social web communication award are now being accepted.


Any questions? We're happy to help!

"HealthShare Award"
c/o DocCheck AG
Vogelsanger Str. 66
50823 Cologne
+49 (0)221 920530